It is important for your business to make use of every marketing opportunity possible, especially in today’s economy. Herein it is important to not only make sure that you attempt to capture the sale but that you also effectively communicate and educate customers about the additional products and services you have to offer. After all, you never know what else they may actually be shopping for. One of the best ways to do this is by utilizing your on hold message system. By creating a custom message for your on hold message system you will be able to provide your customers with useful information (i.e. new product details, special offers, sale items, seasonal lifestyle products). They will then be able to listen to this while they are waiting for you. Regardless of the message that you choose to deliver, it is much better than having them listen to “dead air.”
Risky Business
Placing a customer on hold is risky business but it happens all the time. It is a risk because lost calls cost your business money. Nevertheless, studies have shown that 50% of callers will hang up after they are on hold for just 21 seconds, which is not a lot of time. These studies also show that more than 70% of all business calls are placed on hold for an average of 45.8 seconds. Of the 50% of calls that hang up, only 16% will ever call back. That means that you will lose 34% of all business that is placed on hold and of course this is not good news for any business.
Implementing A Music On Hold System
It is really easy to implement a professional on hold music system. You can have a custom script created to present your marketing message. Then you can submit this script to have a professional voice talent read and record it. There are a lot of different voices available for you to choose from so that you can meet your audience’s demographics.
Benefits To Using An On Hold Message
There are a lot of benefits to using an on hold messaging system, including:
- Reducing caller abandonment
- Making an impression
- Creating initial interest
- Reminding your callers about the higher-margin products you have available
- Making a direct response offer
- Answering frequent caller questions
- Strengthening your brand’s image
- Effectively creating more leads and thus creating more revenue
All of these great things are at your fingertips since you already have the customer’s attention since they are on hold waiting for you to answer their question. While they are there, you have the best opportunity to market to them.
Finding Companies To Create Your Music
Now that you know all of the great benefits to creating on hold music, you may be wondering where you can find a company that specializes in creating this type of music. In fact, you may be surprised to find just how well developed this industry is. This is because there is a great demand from corporate entities that want to use the opportunity of phone calls to engage in building their brand. This is why you will hear the company’s signature tune or jingle whenever you are placed on hold. Companies understand that this is a serious brand building opportunity that other companies are capitalizing upon. At the same time, it also signals the coming together of creative and advertising minds in software service provider companies.
To find a company that will be able to help you create suitable telephone music for you to use whenever your customers are placed on hold, you simply need to go online in search of such companies. Once you look this information up in any given search engine you will more than likely find yourself amazed at the array of services and also by the type of expertise that is available. You will actually be able to find everything from basic services to high-end services. There are also a lot of different options that you can easily evaluate to see just how much your company will be able to benefit from them. This is great news to any business that is ready to further capitalize upon their marketing efforts.